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Arrive-Alive!

Organization: Victoria Government

Country: Australia

Forum: Road traffic injury

In 2001, the Victoria government launched the Arrive Alive! road safety strategy with the aim of reducing road trauma by 20% in 2007. There was an increase in speed enforcement, with more active mobile speed cameras, new fixed speed camera locations and increased enforcement. The strategy is conducted by a 'road safety partnership' comprised of VicRoads, Victoria Police and the Department of Justice and the Transport Accident Commission. All have their own specific enforcement responsibilities, but often act in consultation with one another and with other road safety partners, including NGOs.

An evaluation by the Auditor General of Australia showed positive results for the first phase of the strategy, with a 16% decrease in fatalities between 2002 and 2005. The most impressive trauma reductions were experienced in Melbourne's low-speed zones, where fatalities decreased by 40%. Based on this success, the Arrive Alive 2008-2017 strategy was launched, which aimed to achieve a 30 per cent reduction in the road toll and a 30 per cent reduction in the number of serious injuries. A wide range of new strategies were introduced including: a tough new focus on drink driving; a peer passenger restriction on first-year probationary drivers; a program to give drivers the chance to redeem demerit points by undertaking a comprehensive road safety program; and mandating the instalment of Electronic Stability Control (ESC) and head protection technology in new cars.

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